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The Jasper Story

The journey from job search frustration to organized, precision-targeting

Michael Kincaid, Founder & Visionary

Michael Kincaid

Founder & Visionary, Jasper by DreamWork HR

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Every career coach, ever: "Tailor your resume. Every. Single. Time."
And they're right, of course. Research says 50%-80% of applications for a given role are bots using generic resumes or candidates completely unqualified for the position. With that much noise, it's imperative your profile stands out. But following that advice leads to one inevitable reality: every hour you spend meticulously re-writing bullet points for one application is an hour you aren't spending finding and applying for other great-fit roles. You're forced to choose between quality and quantity.
And what about the problem that comes later, when a recruiter calls, interested in your profile for a job you applied to six weeks ago? Your mind races: "Which resume did I send them? What accomplishments did I highlight?" You frantically search a desktop folder cluttered with filenames like Resume_CompanyX_v2.pdf. By the time you find the right version, you've lost your momentum and your confidence.
Having faced these challenges myself, I decided to build a tool that actually helps job seekers. Something that lets folks focus on actually getting a job, not the hamster wheel of applying for jobs.
With Jasper by DreamWork HR, it starts by building your Candidate Profile: a comprehensive well of information that captures your entire professional journey. Every role, every responsibility, every skill, every accomplishment—unconstrained by the traditional limits of a single page resume or 2-3 bullet points.
This Candidate Profile is your foundation, your Launchpad.
When you find an opportunity, feed the job description to Jasper. In seconds, Jasper acts as your personal strategist, analyzing the role and intelligently pulling the most relevant, impactful details from your Candidate Profile to construct a perfectly tailored, ATS-friendly resume, a persuasive cover letter, and all the digital communications you'll need to get you noticed.
Jasper lets you pursue every opportunity with a perfect, targeted application in a fraction of the time.
And crucially, every document generated is automatically saved to your Opportunity Launchpad for each specific role. No more guessing games. No more frantic searching. When that recruiter calls, you have a complete dossier—the job description, the resume they're actually looking at, the cover letter, digital communications—all beautifully organized and just a click away.
Jasper is more than just convenience. It's about strategy. It's about replacing hours of tedious frustration with focused, high-impact targeting.It's about trading hours of frustration, days of wondering, and moments of sheer panic for a job search built on pure confidence.

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